Bine faci, Bine Gatesti

A retro-inspired campaign with catchy rhymes, nostalgic harmonies, and a quartet tune you can’t get out of your head.
Created for Puiul de Crăiești, the campaign turns a simple shopping moment into a memorable shelf-side reminder: when you want healthy chicken, you know exactly what to choose.

At the heart of the story is the product itself — responsibly raised chicken, certified by the RINA standard, with no antibiotics. Ever.

The playful vintage vibe, combined with an earworm melody and rhythmic copywriting, brings warmth, trust, and a touch of old-school charm to a modern audience.
Because sometimes the best way to stay top of mind… is to sing your way there.