BT Mic, Cel mai mare fan al afacerii tale. Dupa mama ta.

BT Mic is the financing platform for entrepreneurs who own small and medium-sized businesses in Romania. Through BT Mic, they can access loans to help with equipment purchases, hiring staff, and many other needs of a growing business.

As a follow-up to last year’s campaign, “BT Mic – your biggest fan since day one,” we wanted to show entrepreneurs that the trust we have in them and the support we offer comes with our full commitment—while also maintaining a tone of humility and closeness.

That’s why we positioned ourselves as the second-biggest supporter of your business, right after the person who offers you unconditional support and trust, no matter what: Your Mom.