Da vina pe Up pentru rasfatul tau

Up Romania launched their new feature, Up Play, a gamification tool for their Up Dejun benefit. So, we had to spread the word about the launch, but also make the users aware that Up Dejun can be used outside retail, in places such as Cafes, Bars and Restaurants. In order to make it fun, we've decided to move the guilt feeling we all have when we treat ourselves towards Up Play, making it the playful scapegoat for all the delightful experiences.

Client: Up Romania

Agency: Sector 7 HUB

Services: Creative, production & post-production

Year: 2024

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