Da vina pe Up pentru rasfatul tau
Up Romania launched their new feature, Up Play, a gamification tool for their Up Dejun benefit. So, we had to spread the word about the launch, but also make the users aware that Up Dejun can be used outside retail, in places such as Cafes, Bars and Restaurants. In order to make it fun, we've decided to move the guilt feeling we all have when we treat ourselves towards Up Play, making it the playful scapegoat for all the delightful experiences.
Client: Up Romania
Agency: Sector 7 HUB
Services: Creative, production & post-production
Year: 2024

Oferă Up Dejun pentru o echipă relaxată și motivată!
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