Mai putina zicere, mai multa afacere

We wanted to address a key challenge for entrepreneurs: navigating a sea of empty motivational quotes, unreliable business gurus, and scammy advice. We realized that what startups need most is real, tangible support. This insight led to the concept, “Less talking, more doing.” By satirizing these unhelpful figures, we highlighted BT STUP’s role as a hub that provides actionable tools and guidance to help entrepreneurs succeed, cutting through the noise and focusing on what truly matters.

Client: Banca Transilvania

Agency: Sector 7 HUB

Services: Creative, production & post-production

Year: 2024

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